Kicking off conference season in Malta
Last week, Tugi Tark joined industry leaders at the SiGMA Euro-Med Conference, held from September 1–3 in Malta, the heart of Europes iGaming hub. The Tugi Tark team dedicated two full days to back-to-back meetings, networking, and exploring the latest innovations shaping the customer service landscape in iGaming.
On the ground at SiGMA Malta
This year’s SiGMA Malta Euro-Med was smaller in scale compared to the larger editions usually hosted in Malta. That created the perfect setting for more focused and meaningful conversations with industry professionals. We had the chance to connect with operators of all sizes, discussing how customer support is evolving and what’s needed to meet rising player expectations.
A recurring theme was the growing importance of scalability and compliance. Operators are seeking ways to manage surges in player demand in a cost-effective way, while still delivering a premium support experience.
Conversations also highlighted multilingual support, responsible gaming, and the role of AI in helping operators balance efficiency with trust. These discussions underscored how vital it is for the industry to pair innovation with reliability.
Showcasing our AI Agent in action
One of the highlights for Tugi Tark was the opportunity to demo our customer service AI software and AI Agent live on the expo floor. Our team demonstrated how our AI Agent resolves up to 53% of common player inquiries efficiently, supports multiple languages, and personalizes player interactions.
Rather than replacing human teams, our software is built to enhance them by handling routine requests so human agents can focus on complex, high-value cases. This balance of automation and human touch is what makes modern iGaming support more scalable, compliant, and player-friendly.
Looking ahead
Beyond the product demos and meetings, attending SiGMA Malta Euro-Med reinforced the importance of being present in the global iGaming ecosystem. The event allowed us to share insights, strengthen relationships, and explore new opportunities that will fuel the months ahead.
We left Malta energized, inspired, and more committed than ever to helping operators deliver faster, smarter, and more empathetic player support with Tugi Tark’s customer service AI software.
Didn’t catch us at SiGMA? Book a demo with Tugi Tark today and see how our AI Agent can transform your customer support into a driver of loyalty and growth.
