Powering the future of iGaming customer service
Get an inside look at Tugi Tark - from the team transforming the future of player support.
voice for hundreds of our clients' brands. Our industry expertise and commitment to voice for hundreds of our clients' brands. Our industry expertise and commitment to innovation made us the go-to partner for businesses looking to elevate their customer experience. As customer service evolved, so did we. Recognizing the need for AI-powered industry knowledge with advanced technology, helping businesses deliver exceptional support and build lasting customer loyalty.
To empower iGaming businesses with intuitive, scalable, and reliable solutions. We are committed to delivering exceptional support and enabling our clients to maximize their potential, optimize operations, and provide outstanding player experiences.
To be the leading customer service software provider in the iGaming industry by providing state-of-the-art AI-driven software that enables businesses to deliver exceptional player experiences while optimizing their operations.
industry expertise with advanced AI to create a powerful customer service platform and AI Agent — fast, always available, and distinctly human in experience.
Why choose Tugi?
We’re setting the industry standard for premium customer service experiences. Here’s what sets up apart from the rest.
Free your support agents to focus on delivering white-glove support, exactly when they’re needed the most.
Our all-in-one customer service platform is tailored for the unique needs of iGaming.
Make support your new differentiator. Stand out in a competitive market and increase player lifetime value.
Support software built with intention by industry experts
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A Message from Our CEO
After a decade of running a customer support outsourcing company, I saw the same thing again and again: support teams doing their best with tools that just weren’t built for iGaming. We knew there had to be a better way. So we built it.
Tugi Tark was born from that experience. Our mission is to connect companies with their customers, leveraging the power of AI to enhance speed, efficiency, quality, and empathy in customer interactions. By equipping support teams with our innovative software, we strive to make every interaction smoother and more impactful. We’re proud to serve the people behind the support. And we’re just getting started.
Achieve support success and grow your business
Boost player satisfaction and cut support costs. Partner with Tugi Tark and experience the future of customer service.
Frequently Asked Questions
We understand that adopting AI can feel like a big step — that's why we've answered the most common questions.
An AI agent is an autonomous digital support agent designed to handle real player conversations, not just answer basic FAQs.
Tugi Tark’s iGaming AI agents are trained on millions of real iGaming customer service interactions. They understand player intent, industry terminology, bonus logic, payments, KYC flows, and responsible gaming rules.
The AI agent communicates directly with players via chat or email, retrieves account and policy information, resolves 80% of player issues instantly, and escalates complex or responsible gaming cases to human agents with full context.
For operators, this means faster resolutions, lower support costs, and consistently accurate iGaming customer service, 24/7.
Tugi Tark’s AI agent is built exclusively for iGaming and is trained on over 10 million real casino and sportsbook player support interactions. This gives it native understanding of player slang and iGaming specific-terminology such as deposits, withdrawals, bonuses, VIP handling, player segmentation, compliance requirements, and responsible gaming signals. Unlike generic AI tools, Tugi Tark’s iGaming AI agent speaks the language of players and operators, understands industry workflows, and responds according to regulatory and operational realities, making it a purpose-built AI for iGaming customer support.
Yes, Tugi Tark is fully customizable to match each operator’s brand and operational requirements. Operators can customize the chat widget colors and logo, AI agent tone of voice, ticket routing rules, escalation rules, and responsible gaming workflows. These customizations ensure the AI agent behaves as a natural extension of the operator’s support team while maintaining compliance, consistency, and control across all player interactions.
You can upload internal documents such as:
• Bonus and promotion rules
• Payment and withdrawal policies
• KYC and verification procedures
• Responsible gaming policies
• Brand tone and communication guidelines
The AI agent uses this knowledge alongside live player data (via JWT or API integration) to deliver responses that are accurate, compliant, and fully aligned with your brand.
Tugi Tark supports 249 languages with real-time translation. The player’s language is detected based on browser or account settings and enables the AI agent to respond instantly in that language, while allowing players to switch languages mid-conversation without losing context. The platform also enables human support agents to communicate in their preferred language, while the player always receives communication in their native language.
This enables operators to deliver consistent, native-quality multilingual iGaming customer service at scale, without the need to hire or manage large multilingual support teams.
For startups without any historical data, the onboarding takes about two weeks. Onboarding that includes a data migration from a current support system to Tugi will take an estimated 3-4 weeks. Onboarding and training are provided at no cost for early adopters.
